About Our Audience:
Crafting a Green World is your home for green crafts. Our readers are eco-conscious, crafty creators that dislike the waste that’s generally associated with traditional crafting. Our readers range from newbies looking to upcycle old t-shirts and egg cartons to more advanced crafters that have a knack for crocheting, knitting, and re-purposing anything they can get their hands on. Our readers make sustainable and organic choices whenever they can, and as a site we discourage wasteful consumerism.
As you can imagine, it’s important to us that we publish content that our readers will enjoy, so please keep these values, interests, and skill levels in mind as you write content for our site.
Crafting a Green World Core Topic Areas
Our core topics fit into the following categories:
- DIY Crafts (tutorials and curated posts that provide you with detailed steps on how to complete projects)
- Upcycling & Reuse (tutorials and curated posts on how to take one item that may be broken or otherwise “useless” and turn it into something else)
- Crafts for Kids (tutorials and curated posts specifically with kiddos in mind)
- Tools + Supplies Info (general information on different tools and supplies, how to safely use them, and whether or not they’re eco-friendly)
- Craftivism (how you’re using your creativity and crafty skills to improve the world)
Obviously, there will be topics that arise that aren’t covered here or that overlap sections, and that’s great. If you have an idea that doesn’t quite fit into the topics above, let us know. We still might be able to use it on the site, or it might be a good fit for us to guest post on another site.
Crafting a Green World Preferred Content Formats
Tutorials:
Examples: mason jar ring ornaments, fabric bouquet from scraps, & cork board from wine corks.
These have to be explained very clearly and have high-quality custom photos.
Curated Posts:
Examples: eco-friendly felt crafts, glass bottle crafts, & upcycled and DIY planters.
These posts are built upon curating lists of photos and resources and adding unique commentary to them.
Guides & “Introduction to [topic]” Posts:
Examples: a guide to glue guns, how to tell if wood pallets are safe, & reuse resources.
These are longer in length, and give a good high-level overview of topics.
Crafting a Green World Formatting Best Practices
1 – Break Up Long Paragraphs of Text
Internet users don’t like to read long sections of text. We generally recommend that paragraphs don’t exceed 2-4 sentences in length.
2 – Cite Sources
We’re happy to link out to authoritative resources and relevant content for our readers. The sentence you are currently reading is a good example of how we format links in a sentence.
3 – Show, Don’t Tell
Submit your own photographs to help tell your story. We’re open to using images from third party sources but you need to let us know if you want to use them so we can cite them properly and attempt to obtain permission.
Please do not use any photos you found on Google Images. If you want to use Creative Commons images, please cite the URL where you found them.
4 – Be Thorough
Our best performing posts are 1000-2000 words or longer. We generally list 1000 words as the minimum for guest posts that we accept. We’ll make exceptions if you have some really great photos but still will want to see 800+ words.
5 – Use H2 & H2 Tags Well. Don’t Use H1 or H4/5 Tags
We use H2 tags to separate major sections of content. Think of them as chapter titles. We use H3 tags to create sub-sections of the H2 chapters.
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Thanks for reading this—it really will make your post get published sooner. We look forward to reading what you come up with!
—Leigha Staffenhagen, Managing Editor