First of all, some of the step-by-step instructions are just a little tiny big on the vague side. It’s all well and good, for instance, to tell me that before I give my business its official name, I need to conduct a national search for other companies using the same name, and to check with state and federal agencies for conflicting trademarks, but…um, how do I do that, again? Google? Letter to my senator?
Yeah, no idea.
The other less helpful component of the book is the fact that those expert interviews are all waaaaaaay beyond my level. Instead of reading Lotta Jansdotter talk in her interview about outsourcing her production, I’d much rather read about the criteria she used for choosing a bank for her business accounts, because that’s more where I’m at.
Frankly, though, there probably isn’t enough hand-holding available in this world to provide the ample hand-holding that most crafty types would like to have during this business start-up process. Without Craft Inc. to give me even this amount of hand-holding, I would not even know that I was supposed to search for identical business names, or to have a separate business account.
So simply being clueless about HOW to do any of that stuff is still a step in the right direction.