Jackie Hernandez
Wrapping paper, gift bags, and tissue paper can be beautiful, but are extremely wasteful. One no waste option is the art of Furoshiki, the Japanese method of wrapping gifts with a beautifully folded piece of cloth. Chewing The Cud is making Furoshiki easier and more beautiful. The fabric gift wrap becomes a gift in and of itself. 
These fabric gift wraps are so lovely it won’t even matter if you are good at Furoshiki. A simple wrap and knot will do the trick. The fabric wrap itself will make the gift gorgeous no matter how neatly it is wrapped. Forget gift wraps, I just want to hang these up as art.
The new reusbale fabric gift wraps by Chewing The Cud are printed on 100% organic cotton with soy-based inks. At only $10 a piece you are going to want to get one of each design. See the preview photos on Chewing The Cud website. The wraps are a generous 28 x 28 inches. They will be available in July at Chewing The Cuds Etsy shop.
[Photos and Styling by Chewing the Cud]
Furoshiki is a wonderful option. Not just as gift wrap – but as a bag at the store, a purse, impromptu apron, etc! I always carry a furoshiki with me! (Love Chewing the Cud’s designs – can’t wait to see them in her shop!)
What lovely fabrics and great to see the use of furoshiki being promoted. Like Amy I also use a furoshiki as a bag – they’re light and stylish (I like to think :)) and can be re-tied into lots of different styles. There are some examples on our blog if you’d like to take a look.
http://myfuroshiki.blogspot.com/2009/05/marvellous-furoshiki-flexible-furoshiki.html
It’s the wrapping revolution!
I love this idea. I’ve always hated the waste of wrapping paper, and usally recycle or make my own from decorated brown paper. It could even be cheaper to buy a length of cheap but pretty fabric than it is to buy the paper.
I have these for sale in my shop too. I went even further by handstitching a quilt with scraps of fabric to make a furoshiki. Here is a tutorial.
http://ecogeneration.blogspot.com/2009/04/ecogenerations-furoshiki-unveiled-part.html
It’s very versatile and so eco-friendly! Thanks for featuring this idea. I hope more people would use them instead of paper.
I’ve been using this style of wrap for years and never knew its proper name or origins until now. some of our customers have mentioned using our batik printed materials and most recently, bamboo and organic cotton with hand created soy inked designs for that personal touch. Thanks again for the crash course.
we now have chewing the cud fabrics for sale at,
http://furoshiki.com/chewingthecud