Last week I posted 5 ways to make your own fabric labels which is great if you just need a few labels. If you are a serious crafter or small manufacturer and need a larger quantity of labels, you may need to order custom fabric labels. A quantity of 1000 is the typical minimum order for custom labels. The eco-friendly options are increasing rapidly and currently include materials like organic cotton, bamboo, hemp, coconut, and mother of pearl.
The number of manufacturers carrying eco-friendly labels and hangtags is slowly increasing. When I first ordered labels for Tiny Décor, one of the few places offering eco-friendly options was BCI Labels and they came highly recommended. I chose to order embroidered hemp labels. After patiently waiting the qouted 2-3 weeks I received an e-mail stating there had been an error with my labels. They were unable to produce the labels in the ordered 1″ by 2″ size and instead made them 2″ by 4″. They looked gorgeous, but they were huge. I hated to let them go to waste, so I convinced BCI Labels to sell them to me at 50% off and then I ordered a smaller screen printed organic cotton label. I figured I could find some way to put the hemp labels to good use. So far they are great for use on the back of my artwork or to embellish my hangtags by punching a hole in one end.
For hangtags, I fell in love with Botanical Paperworks wildflower seed infused papers. Their low minimums allowed me to order customized hangtags for each of my products. They also have great promotional products like bookmarks and coasters. All of their paper goods are plantable. Simply plant them under a thin layer of soil, water, and enjoy the flowers. I almost ordered business cards, but I decided I wanted people to hold onto my card rather than planting it to see how long it takes the flowers to grow. I ordered recycled business cards instead.
Finding the right fabric labels and hangtags to promote your brand is a long journey and not one to be taken lightly. Image and perception are everything. Using eco-friendly materials to promote your eco business or craft is a must. Here is a list of sources to get you started.
For other eco-friendly ways to promote your business, see Promote Your Business With Green Printers.
[Images courtesy of Jackie Hernandez, Tiny Decor LLC]