Events + Contests

Published on March 20th, 2013 | by Andrea Bertoli


Upcycled Jewelry for People, Planet and Profit!

The Base Project, a small company founded by brothers Christopher and Doug Akin, works with various tribes in Namibia and Ghana to create beautiful, upcycled jewelry. After traveling to the African nation many times, the brothers wanted to give back to the local communities, and The Base Project was born.


The Base Project partners with the Himba and Herero tribes to grow sustainable, artisan businesses in the region and to generate income for community development projects focused on health care, clean water and sanitation, and education. The Base Project works with local artisans to create beautiful fair trade bracelets made from upcycled water pipes. The bracelets come in 14 hand-carved designs that reflect the natural and living world of the tribes. The red and brown bracelets are the result of soil and sun exposure, and the black coloring is from the manufacturing processes. The Base Project offers a great example of what inspired economists call the Triple Bottom Line: a business model that focuses on people, planet and profit.

Our sister site Green Living Ideas is hosting a giveaway for FOUR beautiful items from The Base Project– three bracelets and one handmade bag. So if you are looking to add some funky, upcycled jewelry to your collection, check out the giveaway on Green Living Ideas and enter to win by liking The Base Project on Facebook, or following them on Twitter or Instagram. The contest started March 18 and ends March 25, midnight Hawaii time! Good luck!

Be happy


Thin Braclets

Green Living Ideas is giving away THREE bracelets, one in each color!

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About the Author

Vegetarian chef, educator, blogger, and yogi based on the gathering isle of Oahu. Follow her foodie adventures at Vibrant Wellness Journal, Vibrant Wellness Education, Green Living Ideas and Green UPGRADER. Find more from Andrea on Facebook, , Instagram and Twitter.

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