In the design-side of my business, I have designed tradeshow booths, so I have to admit that when I go to fairs, I am often evaluating booths on their successful/unsuccessful displays. I made it to two shows this weekend – an outdoor art show and a farmers market, and noticed several things:

1. Signage – spellcheck those signs, especially temporary signs. It amazed me how many typos I saw, which made me question the quality of the items on display.
2. Don’t overcrowd – If you want people to walk into your booth, leave enough breathing room for people to pass each other. I know booths don’t have much space, but it makes a huge difference. The one place I purchased something at the art show was completely open at the front and with enough room to examine the pieces without breathing down each others’ necks. And not overcrowding goes for how much stuff you put on display as well. Overwhelm the senses and people shut down, not seeing items.
3. Be aware of what you’re putting side by side. My favorite example of this was a large “V” display of hanging signs that ended at the bottom of the “V” with two signs saying “Namaste” and “Beware” side by side. Made me laugh, but I’m pretty sure they didn’t intend it.